Footfall.in - Know your smart shopper focuses on helping retailers get ready for the Phygital Age. What exactly is Phygital? Is it a way to increase footfall at your store? Why are some online giants making the move to physical retail? Have they cracked the art of finding customers, or do they already know it? Is there a need for a retail Robin Hood, and how can he help to bring retail back? This book answers these questions and many more. Find out the role of technology in bringing retail back to stores that were loved by customers a few decades ago. Find out what customers really come to buy at stores.
Yogesh Huja is one of the great technology pioneers, born in a family of warriors. His father served Indian Air Force & mother was a home maker. He is a creative wand since his childhood. In 2008 he got married to Shivani who is really a better half of him. They are blessed with two cute daughters Sonakshi & Sunaina.
He believed technology without an efficient support is like a body without soul.
He is an entrepreneur well known for his innovation, care & scale up capabilities. At the age of 21, he started his first venture Swaran Soft Support Solutions in the field of technology services. They served clients like Honda, Bausch & Lomb, DMRC and many other top giants of industry for their online presence, he felt the need of technology is much higher for someone who is in pain.
In 2015 he started Freedom Desi - A Retail Tech Startup with a vision of connecting retail worldwide. He is of a firm belief that to track the results of his advertising you need to have measuring scale.
He is an enthusiastic lover of music and columnist for leading magazines i.e Entrepreneur.com, ET & more. Business World calls him “The Robin Hood of Offline Retail.”
Author : Yogesh Huja
Category : Retail Marketing
What is the common question that a retail business owner asks to a store manager?
What was the footfall today!
"Footfall.in - Know your smart shopper" gives insight about current retail scenario, their challenges & new solutions to make the smart shoppers happy. It’s a book on future of retail & behavior of smart shopper
Traditional advertising has been considered the only source for generating footfall & when same is failing for smart shopper then what innovation will bring back retail.
The book is established on experiential learnings from retail worldwide.
“I’ve read it over 50 times and learn something new with each reading.”
"One of the most valuable books ever written on the subject of Hyper Local Marketing”-
"This book is an eye opener for entire retail community & empowers a real strength in taking on to challenges with new age marketing."
“Yogesh is very entrepreneurial and comes across detail oriented and relationship driven. Yogesh understands technology.” Anurag Batra, Chairman & Editor in Chief - BW Business World
“Yogesh’s Entrepreneurial spirit, drive, speed, business focus is quite amazing. Swaran Soft is the evidence of what he can do - from scratch to assembling a super technical team to design and implementation. He also helped other online companies to set up their team and operations “ Arpit Singh, Helping SAPs Strategic Customers (SCP) Run Simple in the HANA Enterprise Cloud
“This book is a practical approach in building Smart Retail” Atul Mehta, Director Sales - DELL
Remember when you failed last time in school & your teacher or parents scolded and said you are worst. But then they gave you reasons & worked on area of improvements together with you. Sadly today when everyone talks about “The Online Vs Offline Retail War” and foresee the offline retail failing or losing the battle, as an ultimate consumer who cares for experience it’s time to work with this weak student of class.
It’s not the story of existence of one, as the trade has clear rules of coexistence. Importantly we find the real Consumer oscillating between price & experience.
We all know online is about data & making meaningful decision on data which translates into sales. Every online consumer is pampered with exciting offerings from e-tailers on click of a button and a virtual touch of customer service with soft voice from contact centers.
Few Large Format Retailers (LFRs) also show some guts of standing strong as e-tailers but the customer satisfaction keeps on going down as we move from LFR to a Small Shop.
Increasing growth in number of malls & area of malls getting bigger is not luring the shoppers. Concept of Show rooming: Trying at Offline Store & Buying Online is seen quite often. The once customer buzzing place faces desertion. Shoppers are hardly or even not seen to visit these malls or markets.
Owners who once had a stable profit gainer are now desperately looking for other options. Many have converted these malls into commercial offices, LFRs, etc in order to make them profitable. The question though among many is whether the mall boom and buzz is going to be regained.