Increase your Rental Revenue using Footfall Data
By gaining valuable insights into shopper behaviour, shopping malls can optimise operations, justify rental rates, and ultimately improving profitability.
Measure Shoppers Traffic Flow
Mall operators need various types of information such as the number of shoppers that entered the mall within the last 15 minutes and the areas in the mall where they spent their time, in order to make short-term operational adjustments and long-term strategic plans.
Measure the ROI of Each Marketing Promotion
By using footfall data to track shopper traffic during mall marketing events, mall operators can accurately measure the success of their marketing efforts, with some reporting an average increase of up to 30% in sales during these events.
Plan for the Right Level of Staffing
According to a survey conducted by the International Council of Shopping Centers (ICSC), 76% of shoppers indicated that they would be less likely to visit a shopping center if they had a negative experience with customer service.
Tenant Rental Justification
By analysing footfall and sales data from tenants, our machine learning algorithms can evaluate the effectiveness of each store's location and recommend an optimal mix of tenants that will maximise revenue for both the tenants and the mall operators.
Leveraging footfall data to gain insights into shopper behaviour and ROI tracking
Our AI-driven analytics platform offers an array of solutions to address various challenges users face, including shopper insights, catchment area demographics, missed opportunities, marketing ROI, and the impact of store upgrades and locations, as well as staffing requirements. With comprehensive footfall data and intuitive AI-driven recommendations, our platform empowers shopping mall managers, marketing managers, and operations leaders to make informed decisions, enhance the customer experience, and optimise operations, leading to increased sales.